Pages 411-438 covers visual arguments that are made by various things. Some of the examples used are brands/logos such as the Presidential seal. If you were to see the presidential seal on a letterhead you would take it much more seriously then a letterhead from a convenient store. Other arguments are made as well such as the Mercedes as it's coined a "A visual argument on wheels". Mercedes is a popular high-class car that frequently sells because of it's visual argument. If it was ugly and looked like junk it wouldn't be purchased for such high amounts like it currently is.
I plan to use this knowledge in visual arguments within many of my own. Visual arguments aren't always used to just seem professional but can also be used to mock something. For our unit 3 project, we're going to be wearing pink cowboy uniforms which is certainly a visual argument. This will let everyone know that we are mocking the real Cowboys by turning their jerseys from blue and white to pink and changing the name to "Cowgirls". When writing the letter to Roger Goodell (the NFL Commissioner) I plan to make visual arguments by adding a seal possible and other arguments that will seem professional.
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